Icarus Incorporated undertook a pioneering project on behalf of Pakistan Peace Collective and MoIB&NH in 2014-15; Nationwide Qualitative survey was conducted to gauge the impact of two campaigns (Haq Haqdaar Tak and PurAzm by Ministry of Information and Broadcasting. Focus Group Discussions were conducted and the target audience of the project included a different array of compositions including, Students, Parents and Housewives.