Icarus Incorporated

Icarus Incorporated


Icarus Incorporated is a leading consultancy in Research, Communication, Policy Development & Advocacy, Strategic Planning, and Community/Social Mobilization. Our aim is to provide a systematic, coordinated, and effective approach to executing community development interventions in the social development and public policy arena. Working in collaboration with esteemed organizations and government institutions, we identify key social development concerns, outline an overall strategic framework, and provide solutions to achieve desired outcomes.

What Do We Do?

Our broad spectrum of expertise is categorized under five main Strategic Business Units (SBUs): Research and M&E, Media and Communication, PR/GR, Learning and Knowledge Management, and Tech Innovation.
As an Implementing Partner for donors and development agencies, we provide a comprehensive 360-degree service suite encompassing Research & Analytics, Community Sensitization/Engagement campaigns through Media & Communications, and Policy Advocacy.

Our Research & Analytics SBU offers an array of services, including but not limited to, Qualitative & Quantitative surveys, Social Research (social change & behavior mapping, counter-narrative, attitudinal and perceptions studies), Socio-Economic Research & Analytics, Political & Social Trends Mapping, Baseline and Pilot Surveys, among others. We have over 10 years of experience as a full-service marketing research company, with personnel that excel in marketing research, data collection methods, and analytics. We are committed to high-quality and innovative research methods, as well as analytic techniques, and have extensive capabilities in conducting both qualitative and quantitative research in-house.

Under the Media & Communications SBU, we carry out Policy Advocacy, Public Awareness Campaigns, Radio Programs, TV Programs/Documentaries, Theatre and Media Production. Our success lies in our multidisciplinary professional resource-base and integrated approach to preparing multi-sectoral projects in social, institutional, and community development. We have a rich and diversified experience of conducting successful development sector projects on multiple themes in Pakistan. Our innovative methodologies, critical success factors, combined with our pool of experts and highly sought-after researchers, have positioned us as an innovative and competent Consulting Firm in Pakistan.

Icarus Incorporated's Learning and Knowledge Management SBU offers a comprehensive range of services aimed at enhancing the capabilities of individuals and organizations alike. The company's Capacity Building Programs provide training and skills development opportunities to individuals and teams, while its Corporate Training and Development initiatives help companies develop their workforce's skills and knowledge to increase productivity and efficiency. Icarus also provides Business Development Support to MSMEs, helping them expand their businesses and thrive in a competitive market. In addition, the company assists in the development of entrepreneurial ecosystems and facilitates linkages with incubation centers to help startups grow and succeed. Icarus is committed to providing high-quality training and support services to empower individuals and businesses to achieve their full potential.

At Icarus Incorporated, we pride ourselves on the quality of our services and performance in terms of efficiency, effectiveness, productivity, adherence to timelines, and consistency in meeting the desired outcomes and objectives. Our track record speaks for itself, having not only delivered impeccable results but also surpassed the goals and expectations of our donors.


Our board objectives are aligned with our mission to promote peace & tolerance in society, monitor and evaluate large-scale projects, provide capacity building, conduct advocacy campaigns through media (radio & TV), develop disaster risk reduction and mitigation planning, promote child protection, rights of children & youth development, address climate change issues, support the development of civil society and institutional development, and provide training and consultancy services to NGOs for performance improvement.

Thematic Areas

Innovating for a Better Pakistan: Icarus' Tech-Driven Approach to Social Development

In recent years, there has been an increasing realization that technology and innovation can play a pivotal role in addressing the complex and interconnected challenges faced by Pakistan's society. The social development sector, in particular, can benefit significantly from the adoption of emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Big Data Analytics.

Icarus Incorporated understands the importance of technology and innovation in the social development sector of Pakistan and has established a dedicated Tech Innovation division to lead the way in implementing these technologies in its work. By incorporating cutting-edge technologies into its core services, the company aims to enhance its performance, deliver more efficient and effective solutions, and ultimately create a greater positive impact on the society.

The Tech Innovation division of Icarus Incorporated is staffed with a team of experts in AI, ML, Digital Marketing, and Big Data Analytics. These specialists work collaboratively with the company's other departments to integrate the latest technologies into its services. By leveraging new technologies, Icarus can process vast amounts of data and generate insights that would be impossible to achieve manually. This, in turn, enables the company to provide its clients with evidence-based recommendations, informed policy analysis, and data-driven communication strategies.

The company’s Tech Innovation division is leveraging social and digital marketing to maximize the impact of its communication campaigns. By utilizing the latest tools and techniques, Icarus is able to target specific audiences, increase engagement, and generate valuable insights for its clients. Through data analytics and strategic planning, the division is able to create effective communication strategies that resonate with the target audience and deliver measurable results.

Icarus Incorporated is committed to staying ahead of its competitors by adopting emerging technologies in its work. By doing so, the company aims to enhance its performance, deliver more efficient and effective solutions, and ultimately create a greater positive impact on the society. With its Tech Innovation division, Icarus is leading the way in incorporating technology and innovation into the social development sector of Pakistan and is well positioned to remain a thought leader and a reliable partner for years to come.