The key purpose of this research is to obtain robust and deep understanding of the citizens’ awareness and perception of EU interventions in Pakistan and their campaigns that will feed into their future interventions. The research also explores attitudes of the citizens regarding role of EU in Pakistan. Icarus Incorporated conducted 26 FGDs (16 FGDs with general community & 10 FGDs with EU beneficiaries) & 10 In-Depth Interviews Key Media personnel and Political Stakeholders of intervention areas. Quant survey of 1540 sample size was also conducted across Pakistan.