The project was aimed to explore ground realities and involvement of academia/educational institutions regarding financial literacy and money management skills. 

Icarus Incorporated conducted a very robust and extensive field study of with teachers, & youth of universities, colleges & schools and subject matter experts and finance department heads & VCs of various universities. Icarus also conducted a Quant survey of 7203 sample size across the country.  

The research activity was designed to identify learning pedagogies, content delivery mechanism, financial literacy topics, tools to be used for effective implementation and challenges that can be faced during five-year implementation cycle