Mohammad Khuram Idrees is an accomplished entrepreneur with 25+years’ experience of international and domestic sectors. He has launched successful startups and ventures in European, Canadian, Asian, and Australian markets. With a research-oriented mindset, Khuram has conducted numerous high-impact commercial and social sector research projects in corporate/market assessment and social/behavioral patterns identification across various regions. He has also provided valuable support in Tech Innovation and fusion of digital/tech-based business incubation, particularly in post-COVID digital transformation including agri-business, retail, corporate and food security in Pakistan. He has advised and trained senior management teams of renowned organizations worldwide.

As a Strat-Comms expert, Khuram excels in Behavior Change Communications (BCC), Counter/Alternate Narratives (CN/AN), and sustainable communication/public awareness strategies. Additionally, as a National Consultant of UNFAO, he played a pivotal role in developing Pakistan’s E-agriculture strategy to promote tech-based agricultural innovation in the country. During his tenure at NUST as Director Commercialization & Marketing, he became an integral part of feasibility study team to launch Pakistan’s pioneer green/bio diesel program in association with Brazil firm (Brazil launched first green diesel plant in 2021 with more than $1.8 billion). Overall, he is a versatile professional with expertise in entrepreneurship, research, strategic communications, technology, and consultancy.