Icarus Incorporated
This project provided an opportunity to develop messaging acceptable by a diverse ethnic population of a megacity. It was a challenging project which developed our expertise in designing such messages which are widely acceptable by a diverse population without challenging the religious or political affiliations of any group. Karachi...
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DAFPAK is a multi-dimensional FCDO funded project with the primary objective to increase awareness, adoption, and uptake of modern family planning methods & products, improving access to services, and behavioral change through strategically aligned BCC components (grassroots level intervention, policy reforms & media communication). Being a key consortium partner,...
Read MoreThis project was aimed to fulfil the following core objectives; To conduct a CVE-focused media campaign. In this component, Icarus engaged local voices propagating the message of; hope, resilience, and Islam is a religion of peace in the local language (Saraiki – to enhance acceptance and comprehension by masses)....
Read MoreDesigned and undertook a 360-degree community awareness and support initiative regarding mental health awareness campaign which was further dove-tailed by a Helpline “KHAYAL”. The intervention included grassroots level intervention (IEC material placement & distribution at public interaction places & consultations), Conventional Media (TV & Radio Programs in National and...
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Icarus Incorporated co-designed & implemented District Level Engagement Program (DLEP) under the title ‘Haq Haqdar Tak’. The aim of 4 years long program was to directly reach out to people at grassroots level engaging donors and influencers, policy makers and implementers, policy influencers and watchdogs as well as masses...
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A pioneering community engagement project was undertaken by Icarus Incorporated on behalf of USAID OTI in South Punjab districts of Pakistan; where the focus of the project was in line with the National Action Plan to promote safer giving practices with special focus on youth. Under this project, Icarus...
Read MoreIn collaboration with DTCE (Devolution Trust for Community Empowerment), Civic and Voter Education (CVE) program brought together the key stakeholders such as Provincial and District Election Commissions, Civil Society Organizations, media, women, youth and marginalized communities to help in increasing voter turnout in the target districts by launching multi-dimensional...
Read MoreMain Objectives of this project were the identification/collection of success stories/case studies, capacity building, community Mobilization, Policy Advocacy and Media and Communication in Bajaur Agency, FATA. Awareness campaign was launched to gauge the perceptual and attitudinal change in the community regarding the imposition of FCR amended Laws. The outcomes...
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