Icarus Incorporated
DAFPAK is a multi-dimensional FCDO funded project with the primary objective to increase awareness, adoption, and uptake of modern family planning methods & products, improving access to services, and behavioral change through strategically aligned BCC components (grassroots level intervention, policy reforms & media communication). Being a key consortium partner,...
Read MorePrefeasibility of incubation center is an approach to incorporate innovative window in FFC layout. The project aimed to conduct an in-depth Prefeasibility study, scope of incubation center, potential impact on overall business growth and role of incubation center in revamping or adding value in current business structure and product...
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Icarus incorporated conducted FGDs, IDIs, Classroom observations and Quant survey in 6 districts of Punjab including Bahawalpur, Vehari, Lahore, Faisalabad, Jhelum and Rawalpindi. The purpose of this study was to assess inclusive education in primary classrooms, perception of teachers, classroom observation to quantify inclusive education practices and barriers/challenges in...
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The objective of this three-month Qual research (15 IDIs, 3 FGDs and 10 LGDs) is to understand the impact of Sabawoon Radio (Govt Radio Station Frequency FM 101.5 & AM 711) on the intervention area, its content delivery and reception of the message on countering violent extremism in Khyber...
Read MoreRecruiting all field staff (locally in Chitral and GB) involved in end-line data collection. Translation and back translation of all data collection tools in Urdu. Provision of maps of census enumeration areas and associated populations, and where available maps of households in selected enumeration areas. Pilot testing all data...
Read MoreExperimental Qual and Quant research in 80 schools in South Punjab, conducting 80 FGDs every two-month cycle and a Quant study of 4000 sample size. This experimental study is comparing two intervention models; stimulus oriented and non-stimulus oriented. The results are being fed in real-time into an LMS for...
Read MoreA 02-month exhaustive nationwide qualitative research study was conducted to inform a nationwide communications campaign for USAID Pakistan. Icarus Incorporated was responsible to obtain insights into the psychographic drivers behind the public perception of US, USG and USAID as well as the barriers and respective solutions to attain an...
Read MoreA 04 month nationwide ongoing project has been undertaken by Icarus Incorporated on behalf of Ministry of Information and Broadcasting Pakistan to assess the concept and product “Counter Terrorism Helpline 1717” and the PurAzm Pakistan communication campaign through a total of 20 Focus Group Discussions characterized by geographic as...
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The key purpose of this research is to obtain robust and deep understanding of the citizens’ awareness and perception of EU interventions in Pakistan and their campaigns that will feed into their future interventions. The research also explores attitudes of the citizens regarding role of EU in Pakistan. Icarus...
Read MoreIcarus Incorporated undertook a pioneering project on behalf of Pakistan Peace Collective and MoIB&NH in 2014-15; Nationwide Qualitative survey was conducted to gauge the impact of two campaigns (Haq Haqdaar Tak and PurAzm by Ministry of Information and Broadcasting. Focus Group Discussions were conducted and the target audience of...
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